Over 500,000 individuals have died from COVID-19 in the United States since the start of the pandemic in late 2019. The statistics demonstrate that the Latino/x community is particularly vulnerable to morbidity and mortality with this contagious infection. Our organization would like to educate and empower the Latino/x community to get vaccinated and highlight ways to combat healthcare disparities with culturally competent information.
Build a diverse coalition of health care heroes
Train heroes to engage effectively on social media
Disseminate simple, evidence-based messaging to build vaccine-trust and combat disinformation
#ThisIsOurShot is a national, grassroots coalition of healthcare heroes and allies that aim to build vaccine-trust for a COVID-free world by elevating the voices of healthcare heroes as trusted messengers through stories, photos, and videos using evidence-based messaging. #VacunateYa has alongside this movement led by frontline workers to combat the disparities in the Latino/x community.
To elevate the voices of healthcare heroes to build vaccine-trust for a COVID-free world